Work Completed: December 2016
In August 2017, I made the move from Melbourne to London and was honoured to be hired on a contract basis by digital product agency Mentally Friendly, London to lead the redesign for the Tate Gallery's website. Tate is a family of four art galleries in London, Liverpool and Cornwall known as Tate Modern, TateBritain, Tate Liverpool and Tate St Ives. Its mission is to increase the public’s enjoyment and understanding of British art from the 16th century to the present day and of international modern and contemporary art.
The Tate site is home to over 77,000 artworks and over 4,000 artists - a vast inventory, making for a very sizeable job. For this reason, the site simply couldn't be rebuilt and needed best in class UX and design amends to be recommended and designed by us and then implemented by the internal Tate development team.
The first pages to be designed as part of the rebuild, were the highest traffic areas of the site - the artists and artwork listing pages. In addition to these integral pages, I was tasked with facilitating the conceptualisation, UX and design of a 'discovery tool' to help users discover more of the artists and artworks housed on the site.
With so many knowledgable stakeholders within the Tate team, it was important to ensure all ideas were heard, so with the help of the MF team I planned and lead a full day 'discovery workshop' for the Tate team. As part of the workshop I taught the attendees techniques for rapid ideation, sketching and group voting to allow them to come up with a solution to the business problem and ensure all ideas were brought to the table, the day was a success and lead to a clear winning idea from what started as 20 sketches.