Work Completed: February 2015
Patties Foods is an Australian manufacturing company that produces meat pies, baked goods, frozen fruits, and pre-made desserts. Patties Foods is a key player Australian fast moving consumer goods, with six key brands under their umbrella - Four N' Twenty, Patties, Herbert Adams, Creative Gourmet, Nanna's and Chefs Pride.
Hardhat Digital won the work off the back of a competitive pitch against four other well-known digital agencies. It was my role to create design concepts for the new Patties website, which were used to win the work. Patties is the largest meat pie producing company in Australia, and the world so it was a massive win for the agency!
Once Hardhat won the work, I was appointed as the lead UX/UI designer on the project. The brief was to create a brand new home for Patties foods, one master website which would be home to all six patties brands.
I designed a modular website would 'reskin' according to the brand the user landed on, so that each brand could utilise their unique assets and identity, essentially looking like 6 different websites in one.