Work Completed: November 2015
Australian owned and operated, Office National is the country’s largest independent buying group for office supplies and stationery. With a network of over 150 independent dealers, the business was poised to take on national players including Officeworks, with a disruptive, best in class digital offering.
The client was looking for a complete site rebuild for their B2B site in addition to a brand new site template for the 140 B2C sites. The project involved an extensive user and competitor research component to really understand the Office National customer base. Once I completed this research I was poised well to rethink and build their new sites, all the while keeping the extensive and diverse user base at the forefront of the design thinking.
The user personas and journey mapping formed a solid basis from which to draw considered conclusions about user interactions. The client benefited greatly from the experience, as it allowed them to really understand their customer base and how they should be communicating to consumers online.
The key challenge involved in this site redesign was around developing a strategy to communicate the style guide online, that could be utilised easily by the 130 members who run their own online stores.