Work Completed: February 2015
With over 10 years’ experience and salons all over Australia, Brazilian Butterfly are the total body care experts for men and women. The Brazilian Butterfly site hadn't been updated in over seven years, so the client was looking for a total refresh of the UX and Design.
It was my role as the sole UX/UI designer on this project, to complete a full competitor analysis, sitemap, interactive wireframe and responsive website design.
In preparation for this job, I undertook a major research piece of all direct and indirect Brazilian Butterfly competitors to get a complete picture of what the market was offering. The wireframes took into considering 'best in class' user experience, especially in regards to the online booking form, which was identified by the client as the most important feature of the site.
As the Brazilian Butterfly brand has an in-house graphic designer it was important that I created a full digital style guide to accompany the new website design, so that moving forward, the in house team had all they needed to keep the site up to date.